Frequently asked questions
The most common questions about GEO, CiteLens and AI visibility.
What is GEO (Generative Engine Optimization)?+
GEO is the practice of making your brand visible and cited inside answers from generative AI engines like ChatGPT, Perplexity and Claude. What SEO is to Google, GEO is to AI answers.
How is CiteLens different from classic SEO tools?+
Tools like Ahrefs/Semrush measure Google rankings, backlinks and keywords — all built for the ten-blue-links world. CiteLens measures visibility INSIDE the AI answer: whether your brand is mentioned and your domain is cited.
Which AI engines do you track?+
ChatGPT, Perplexity and Claude (with web search). Gemini, Copilot and Google AI Overviews are being added.
What's the difference between 'brand mention' and 'domain citation'?+
A brand mention is when AI names your BRAND in its answer (critical for hotels, brands and local businesses). A domain citation is when AI cites your DOMAIN as a source (critical for content, SaaS and SEO). CiteLens measures both separately and lets you toggle between the two lenses.
How often should I scan?+
AI answers drift over time. For most brands a weekly scan is enough to catch the trend; competitive niches can scan more often.
Is the data reliable? AI answers differently every time.+
Correct — that's why we run each prompt multiple times and report a visibility rate with a 95% Wilson confidence interval. It's a statistically sound measurement, not a one-off snapshot.
Can I start for free?+
Yes. A free plan (10 prompts) plus a 14-day trial on every paid plan means you can start with no card required.
Is my data secure?+
Data is scoped to your account and organization, with tenant isolation, hashed credentials and KVKK/GDPR-compliant export and deletion.
Is it suitable for teams and agencies?+
Yes — role-based team access, multiple workspaces and white-label reporting for agencies, so you can prove AI visibility to clients under your own brand.
How do I get started?+
Sign up, add your brand and a few prompts (AI suggests them), then run your first scan. Within minutes you'll see where you stand across ChatGPT, Perplexity and Claude.