Research Lab

Original data on AI visibility

Not opinions — measurements. We test the AI answer engines with real commercial queries and publish what we find, openly.

48 commercial prompts · 11 categories · Google AI Overviews (via SerpApi) · 2026-06-21

64%of answers cite YouTube

The Domains AI Cites Most in 2026

We analyzed the citations behind 42 Google AI Overviews. User-generated content dominates: YouTube appears in 64% of answers and forums/UGC in 81%.

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69%of AI-cited domains aren't in Google's top 10

AI vs Google: They Don't Cite the Same Sites

For the same query, 69% of the domains an AI Overview cites are NOT in Google's organic top 10. Optimizing only for blue links leaves most of the AI answer on the table.

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86%of cited sources are fully stable across 3 asks

How Consistent Are AI Answers? We Asked 3 Times

Ask Google's AI the same question three times and the cited sources stay fully stable only 86% of the time — about 2.3 sources shift on every repeat.

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20%source overlap between TR and EN answers

Turkish vs English: AI Cites Almost Entirely Different Sources

For the same question in Turkish and English, AI Overviews share only 20% of their cited sources — and Turkish gets an AI answer slightly less often.

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98%of answers cite a booking portal

When AI Recommends Hotels, It Cites Booking Portals — Not Hotels

We asked Google's AI 510 hotel questions across Turkey. 98% of answers cited a booking portal; booking.com alone appeared in 74%. Individual hotel websites barely surface.

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85%cite propertyfinder.ae

Which Dubai Real Estate Agencies Does AI Actually Name?

We asked Google's AI 510 Dubai property questions across 30 areas. Two portals dominate — propertyfinder.ae (85%) and bayut.com (81%) — but unlike hotels, AI also names specific agencies, led by drivenproperties.com (53%), and leans on Instagram, YouTube and Reddit.

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