The GEO blog
Practical guides on becoming visible in AI search.
How does ChatGPT choose its sources?
When ChatGPT cites a page, it isn't random. Here's the pipeline behind a cited answer — and the concrete signals that decide whether your domain is the one it quotes.
Zero-click search: how AI answers eat your traffic
More searches now end without a click. When the answer lives inside the AI response, visibility — not ranking — becomes the metric that decides whether you win the customer.
Does AI recommend your brand? How to find out
If a customer asks ChatGPT for the best option in your category, are you in the answer? Here's a rigorous way to check — and to track it over time instead of guessing.
How to rank on ChatGPT: a practical guide
There's no blue-link ranking inside ChatGPT — but there is a clear way to become the brand it names and the source it cites. Here's the practical playbook.
A 7-step generative engine optimization strategy
GEO isn't a checklist of hacks — it's a strategy. Here's a seven-step framework to systematically grow how often AI engines recommend and cite your brand.
How to track your AI visibility across ChatGPT, Perplexity and Claude
Spot-checking AI answers by hand tells you almost nothing. Here's how to track your AI visibility properly — as a metric you can trust and trend over time.
Generative Search Optimization (GSO) vs GEO: are they the same?
GSO, GEO, AEO, LLM SEO — the labels are multiplying. Here's what generative search optimization actually means, how it relates to GEO, and what to do about it.
Generative engine optimization examples that actually work
GEO is easier to grasp with concrete examples. Here are realistic patterns — across content, technical and off-site work — that move a brand into AI answers.
How to get cited by Perplexity
Perplexity is the most citation-first AI engine — it shows its sources by default. That makes it the clearest place to earn (and measure) AI citations. Here's how.
How to show up in Google AI Overviews
AI Overviews now sit on top of Google for billions of queries, answering before the links. Here's what they are and how to earn a place inside them.