The GEO blog
Practical guides on becoming visible in AI search.
How to find out if ChatGPT is recommending your brand
ChatGPT recommendations increasingly drive real purchase decisions. Here's how to test whether ChatGPT recommends your brand — manually, then at scale — and how to act on what you find.
The CMO's AI search report: benchmarking your brand vs competitors
CMOs increasingly need a board-ready view of how the brand performs in AI answers versus competitors. Here's what a complete AI share-of-voice report includes and how to produce one.
How to compare your brand's AI visibility across Google AI Mode, ChatGPT and Gemini
No single AI engine tells the whole story. Here's why multi-engine comparison matters, the engines to track, and how to run a side-by-side competitive view across Google AI Mode, ChatGPT and Gemini.
How to track ChatGPT and Perplexity brand mentions
Tracking whether ChatGPT and Perplexity mention your brand is now essential. Here's how AI mention tracking works, the tools that do it, and how to set up monitoring in minutes.
How to track whether Perplexity and Claude cite your website
Perplexity and Claude cite sources differently, and website-level citation is its own metric. Here's how each sources content and how to track domain-level citations across both.
How to monitor AI mentions: your brand vs competitors (2026)
In 2026, monitoring how often AI assistants mention your competitors versus your own brand is a core marketing metric. Here's the landscape, how competitive tracking works, and what to report monthly.
How to improve how often your SaaS gets cited in AI answers
Improving your SaaS product's AI citation frequency starts with measurement. Here's the measure → optimize → remeasure loop, the strategies that work, and how to confirm citation lift.
Which AI answer engines to optimize for beyond Google in 2026
Google is no longer the only answer engine that matters. Here's a data-backed, ranked guide to the AI engines to optimize for in 2026 — and how to decide which one to prioritize first.
AI SEO in 2026: what it is and how to actually do it
AI SEO is optimizing so AI answer engines — ChatGPT, Perplexity, Claude, Google AI Overviews and AI Mode — mention and cite your brand. Here's how it differs from classic SEO and a practical playbook.
ChatGPT Search: how it works and how to appear in it
ChatGPT Search lets ChatGPT browse the live web and cite sources in its answers. Here's how it picks sources, why rankings alone don't get you in, and how to earn citations.
Google AI Mode: how it works and how to show up in it
Google AI Mode is Google's conversational, AI-generated search experience. Unlike ChatGPT, it stays close to organic rankings — here's how it works and how to appear in it.
How to appear in Google Gemini answers
Gemini is Google's standalone AI assistant, distinct from AI Overviews and AI Mode. Here's how it surfaces brands and what to do to be one of them.
llms.txt: the complete guide for AI crawlers
llms.txt is an emerging standard that gives AI crawlers a clean, curated map of your site's key content. Here's what it is, what goes in it, and whether it's worth adding.
The best GEO tools in 2026 (generative engine optimization tools compared)
Generative engine optimization tools measure and improve how AI engines mention and cite your brand. Here's what GEO tools do, the categories to know, the main options in 2026, and how to choose one.
The best B2B SEO tools in 2026 (including AI search visibility)
B2B SEO in 2026 isn't only about ranking in Google. Buyers now ask AI assistants too. Here are the categories of B2B SEO tools that matter, and the AI-search visibility layer most stacks are missing.
AI rank tracking: how to track your brand across AI search engines
Traditional rank tracking watches your position in a list of links. AI rank tracking watches whether AI engines name and cite your brand at all. Here's what it is, why it's different, and how to track it across ChatGPT, Perplexity and Google's AI Mode.
Answer Engine Optimization (AEO) services: what they do and how to choose
AEO services help your brand become the answer that AI engines and answer boxes serve. Here's what answer engine optimization services actually include, how they differ from AEO tools, and how to choose one that delivers measurable results.
How does Perplexity work, and how do you get cited by it?
Perplexity answers questions by searching the live web and citing its sources with numbered links. Here's how that pipeline works, why it cites the pages it does, and what it takes to become one of those sources.
How to show up in Google AI Overviews in 2026
Google's AI Overviews now answer many searches before anyone clicks. Here's how they choose sources, why your #1 ranking may not be enough, and what actually gets your brand into the AI answer.
The best AI search engines in 2026 (and how to be visible in them)
AI search engines now answer questions directly instead of returning links. Here are the ones that matter in 2026, how they differ, and how to make sure your brand shows up across all of them.
Does ChatGPT recommend products? How AI is changing buying decisions
Yes, ChatGPT recommends specific products and brands, and more buyers are letting AI shape the final decision. Here's how it picks what to recommend, and what it means for your brand.
The best AI visibility tools in 2026
AI visibility tools tell you whether ChatGPT, Perplexity, Claude and Google AI Overviews recommend your brand or your competitors. Here's what they do, what separates a real platform from a spot-checker, and how to choose one.
ChatGPT competitors: the AI assistants you also need to track in 2026
ChatGPT isn't the only AI assistant your customers ask for recommendations. Here are its main competitors in 2026 — Perplexity, Claude, Gemini, Copilot and more — how they differ, and why your brand needs to be visible in all of them, not just one.
Answer Engine Optimization (AEO) tools: what they do and how to choose
AEO tools help your content become the answer that AI engines and answer boxes serve. Here's what answer engine optimization tools actually do, the categories to know, and how to pick one that turns measurement into action.
How does ChatGPT choose its sources?
When ChatGPT cites a page, it isn't random. Here's the pipeline behind a cited answer — and the concrete signals that decide whether your domain is the one it quotes.
Zero-click search: how AI answers eat your traffic
More searches now end without a click. When the answer lives inside the AI response, visibility — not ranking — becomes the metric that decides whether you win the customer.
Does AI recommend your brand? How to find out
If a customer asks ChatGPT for the best option in your category, are you in the answer? Here's a rigorous way to check — and to track it over time instead of guessing.
How to rank on ChatGPT: a practical guide
There's no blue-link ranking inside ChatGPT — but there is a clear way to become the brand it names and the source it cites. Here's the practical playbook.
A 7-step generative engine optimization strategy
GEO isn't a checklist of hacks — it's a strategy. Here's a seven-step framework to systematically grow how often AI engines recommend and cite your brand.
How to track your AI visibility across ChatGPT, Perplexity and Claude
Spot-checking AI answers by hand tells you almost nothing. Here's how to track your AI visibility properly — as a metric you can trust and trend over time.
Generative Search Optimization (GSO) vs GEO: are they the same?
GSO, GEO, AEO, LLM SEO — the labels are multiplying. Here's what generative search optimization actually means, how it relates to GEO, and what to do about it.
Generative engine optimization examples that actually work
GEO is easier to grasp with concrete examples. Here are realistic patterns — across content, technical and off-site work — that move a brand into AI answers.
How to get cited by Perplexity
Perplexity is the most citation-first AI engine — it shows its sources by default. That makes it the clearest place to earn (and measure) AI citations. Here's how.
How to show up in Google AI Overviews
AI Overviews now sit on top of Google for billions of queries, answering before the links. Here's what they are and how to earn a place inside them.
How to audit your brand's AI visibility (and what to fix)
An AI-visibility audit answers a different question than an SEO audit: when buyers ask AI for a recommendation, do you show up? Here's the exact, repeatable process — and what to fix first.
Why isn't ChatGPT recommending your business?
If AI never names you, you're invisible to a fast-growing share of buyers — and your analytics will never show the visit that didn't happen. Here are the four reasons, and how to find out which one is yours.